Treatwell and Fresha aren't your enemies. You're just using them wrong.
Marketplaces like Fresha and Treatwell have grown so quickly because they make discovery effortless. For busy professionals, they remove the need to build a website or manage SEO — everything happens within one platform: booking, reminders, payments. For clients, they create a familiar experience. Many people now prefer to browse online marketplaces rather than search individual salon websites.
Why Most UK Aesthetic Clinics Are Invisible on Google in 2026
UK aesthetic clinic SEO strategies for 2026. Learn how medspas and private clinics are using Google, AI search, local SEO, and reviews to attract more premium patients.
Best Aesthetic Clinic, Med Spa & Salon - Marketing Strategies in 2026
Most aesthetic clinics, medspas and salons in the UK are not failing because of poor treatments or bad practitioners. They are failing because the systems around their work- how patients find them, how enquiries are handled, and how clients are retained - are either broken or non-existent.
What I've Learned Working With UK Dental Practices
Practice owners who had spent years building something they were genuinely proud of, watching patients drift away to the newer practice down the road. Receptionists who were good at their jobs but couldn't keep up with the volume. Diaries that looked full on paper but had gaps nobody could explain. Revenue that should have been there and wasn't.
The technology came later. The problems came first. And the more practices I worked with, the more I noticed the same problems coming up again and again.
The 5-Minute Rule: Why Slow Response Is Costing You £180K a Year
You're spending money to generate leads. But if your team isn't responding within 5 minutes, you're handing that revenue straight to your competitor. The research is brutal: 78% of buyers go with the first business to respond. Lead quality drops 80% after just 5 minutes. The average business responds in 47 hours.
We cover the full MIT and Harvard Business Review data, the revenue maths side by side, and three actions you can take this week to fix it — without changing your ad spend, your offer, or your pricing.
Why Your Leads Aren't Converting (And What the Data Says You Should Do Instead)
Let's be blunt: most businesses are terrible at lead generation - not because they're not generating leads, but because they don't know what to do once they have them.
Here's a number that should keep you up at night: 79% of marketing leads never turn into a sale. Not because the product is bad. Not because the market doesn't exist. But because the follow-up is broken.
Hidden Truth Behind Bad Lead Quality
If you’ve ever worked with a marketing or lead generation agency and ended up with a stream of unqualified, irrelevant, low-intent leads, you’re not imagining it. It’s one of the biggest frustrations business owners face and it keeps happening for a clear reason.
Most agencies aren’t designed to produce quality leads. They’re designed to produce volume. And volume is easy.
Your CRM is your GoldMine
Most B2B founders spend thousands on ads to get NEW clients.
Meanwhile, 200-500 old clients sit in their CRM. People who already bought. Already trust them. Would probably buy again.
If someone just reached out.
But nobody does.
Personal Branding in 2025: Your Blueprint to Stand Out, Sell More, and Scale Opening
In 2025, consumers won’t just buy products—they’ll buy
people. Amid AI-generated spam and robotic corporate messaging, personal branding has become the ultimate equalizer. Think of it this way: while your competitors fight for attention..
The 7 Cs of Marketing in the Digital Marketing
In the ever-evolving landscape of digital marketing, understanding the key elements that contribute to a successful strategy is essential. The 7 C's of digital marketing serve as a framework to guide businesses in crafting effective campaigns. Let's delve into each of these components to understand their significance and how they can be leveraged for optimal results.
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